Expanding online marketplaces for farmers to sell their products directly to consumers, reducing the need for intermediaries and increasing profit margins.
Enabling consumers to access a wide range of agricultural products from the comfort of their homes.
Breaking Ground: Farmers’ Triumphs in E-commerce Empowerment In the vast expanse of Kenya’s agricultural landscape, a transformative shift is underway. Smallholder farmers are harnessing the power of e-commerce to revolutionize the way they sell their produce, unlocking new opportunities for growth and prosperity. In this article, we will explore the journey of Kenyan farmers towards…
In the ever-evolving landscape of food production and consumption, the concept of farm-to-fork has gained momentum, ushering in a new era of transparency, sustainability, and community connection.
How has the COVID-19 pandemic accelerated the shift towards online grocery shopping, and what challenges do traditional farmers’ markets face in adapting to this trend? The COVID-19 pandemic accelerated the adoption of online grocery shopping, with many traditional brick-and-mortar grocers struggling to meet the surge in demand for home deliveries and pickups. At the same…
